I feel ripped off today thanks to the new Borders Rewards Plus program. Last month I caved in and paid the $20 yearly fee. If I had waited until this month, however, they would have given me $10 back in Borders Bucks.
It all started on Monday when they sent an email announcing their gifts for me. Included was the offer below for those paying the $20 enrollment fee:
I contacted Borders "customer care" last night to ask if the offer applied to me. They wrote back this morning and had this to say (exact quote):
"Dear Valued Customer, We apologize for the inconvenience, unfortunately this promotion just started this month and those who upgraded starting this month are those who are qualified for the $10 Borders bucks and its redeemable on 12/26/10-1/1/11."
I replied back and asked to be put in contact with management. I also pulled the books in my shopping cart today at Borders.
Do you think I woke up on the wrong side of the page today or am I right to feel ripped off?
I also have a question. Why send this offer to customers already enrolled? Do you mean to tell me that Borders has no way of segmenting offers?